Igniting Inspiration : A Persuasion Manual for Visionaries
In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Transformational Design(tm). A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. The era of cynical pandering and fear-peddling is over. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place. For more info, please visit www.ignitinginspiration.com.
- Paperback | 232 pages
- 149.86 x 228.6 x 20.32mm | 362.87g
- 09 Sep 2008
- Booksurge Publishing
- United States
- black & white illustrations
About John Marshall Roberts
John Marshall Roberts develops strategic messaging platforms for a variety of socially conscious clients. A former psychology professor and an award-winning speaker, John has more than decade of strategic communications consulting experience.