Iconoclast : A Neuroscientist Reveals How to Think Differently
Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.
- Hardback | 256 pages
- 157.48 x 233.68 x 30.48mm | 566.99g
- 07 Oct 2008
- Harvard Business Review Press
- Boston, MA, United States
Table of contents
Introduction - Doing What Can't Be Done Howard Armstrong Chapter 1 - Seeing Like an Iconoclast Dale Chihuly, Paul Lauterbur, Nolan Bushnell Chapter 2 - From Perception to Imagination Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis Chapter 3 - Fear: The Inhibitor of Action Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions Chapter 4 - How Fear Distorts Perception NASA, Richard Feynman, Solomon Asch, Martin Luther King, Jr Chapter 5 - Why the Fear of Failure Makes People Risk Averse David Dreman, Bill Miller, Henry Ford Chapter 6 - Brain Circuits for Social Networking Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett Chapter 7 - Private Spaceflight: A Case Study of Iconoclasts Working Together Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans Chapter 8 - When Iconoclast Becomes Icon Arthur Jones, Jonas Salk, Steve Jobs
About Gregory Berns
Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's Primetime.