ITV Handbook

ITV Handbook : Technologies and Standards

2 (1 rating by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 4 business days
When will my order arrive?


Get ready to see TV in a whole new way the move away from analog TV to Digital TV is around the corner. By 2006 you will need a digital television set to see your favorite shows. As the transition begins, more and more interactivity features are deployed. Higher resolution yielding enhanced picture quality and sharpness are just a few of the benefits we can expect. While PCs are important, by now industry leaders realize that interactive TV is inherently different. Moving forward, the number of people involved in this new iTV related fields is likely to grow rapidly. That implies a growing need to create common language and understanding among executives, technical sales, engineers and consumers.This book presents key iTV issues, technology solutions and standards assembled from those technologies. Readers will gain an understanding of the various iTV concepts and the relationships between them. In addition to the general discussions, each chapter contains specific details so as to serve as a starting point for readers who want to become experts in a specific field. The iTV Handbook is a part of Prentice Hall PTR's IMSC Press Series, bringing the latest and most up-to-date multimedia standards to bookshelves -directly from the federally funded IMSC.
show more

Product details

  • Hardback | 752 pages
  • 182.9 x 238.8 x 22.9mm | 1,247.39g
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0131003127
  • 9780131003125

Back cover copy

Grasp the big picture of interactive TV the enormously complex merging of digital TV and the InternetUnderstand the workings of every area of the serviceKnow what it takes to assemble all the pieces into a usable program or service Your essential guide to an exciting and complex technology Interactive television (iTV) an evolutionary merging of digital TV and the Internet is set to take the world by storm! For consumers, iTV technology offers powerful new ways to interact with content providers and merchants. These include enjoying video on demand; participating in online shopping, banking, and gambling; and taking advantage of bonus multimedia features and controls added to news, sports, entertainment, and educational programming. Organizations assembling the technologies and agents needed to deliver the content, though, find that providing iTV service is a monumental, multifaceted task. The sheer complexity also means that those proficient in one area of the service are often unfamiliar with the workings of other areas. iTV professionals seeking a better understanding of how it works and how it all fits together will find that "iTV Handbook: Technologies and Standards," by topic authority Edward M. Schwalb, provides a welcome introduction to all the key issues, technology solutions, and standards surrounding the service. This book covers: Issues concerning the most links in the iTV "food chain" content authors, producers, distributors, broadcasters, cable system operators, receiver manufacturers, and viewersDetails of the hardware, software, technologies, protocols, and standards that define iTVGraphics, audio, video, and asset-management formats used in iTV, as well as security considerations, the broadcast file system, and more "iTV Handbook: Technologies and Standards" provides a thorough overview of the iTV service and shows how everything fits together it's the ideal introductory reference for technical managers, technical sales people, engineers, executives, content authors, and consumers interested in iTV technologies. "
show more

Table of contents


1. Introduction.

Interactivity. History. Present. Vendors. Future. Framework. Technologies. Major Organizations. Organization of This Book. References.

2. iTV Scenarios.

Advertising Scenarios. Electronic Program Guide Scenarios. Video on Demand Scenarios. Game Scenarios. Game Show Scenarios. Interactive Music Programs. Interactive Educational Programming. Quizzes. Interactive News. Interactive Sports Scenario. Transportation Scenarios. Trading Scenarios. Conclusion. References.

3. iTV Food Chain.

Overview. Broadcast Model. Interactivity. Data Delivery. Authoring Content. Packaging Content. References.

4. iTV Receivers.

Expectations from Receivers. Platform Architecture. Platform Components. Application Meta-data Issues. Network Independent Resource Access. Operational Dynamics. Conclusion. References.

5. Declarative Content.

Background. HTML. XML. XHTML. Cascading Style Sheets. Declarative Data Essence. Conclusion. References.

6. Script Content.

Brief History. Dynamic HTML. Script Language Specification Overview. Execution. Expressions. Operators. Statements. Functions. Native Objects. Conclusion. References.

7. JavaTV.

The Java Language. Programming Model. The Class File Format. Personal Java. Java Security. JavaTV. Conclusion. References.

8. HAVi.

Introduction. Framework. Device Model. Architecture Elements. Graphic User Interface. User Interface Model. Display Model. Interface Design. Widgets. Integration of Graphics and Video. Pluggable Look. Effects. Integration with Java TV and JMF. Conclusion. References.

9. Media Streaming.

Introduction. MPEG Transports. IP Transports and IP Multicast. Audio Streaming. MPEG-2 Video Streaming. Time and Synchronization. Synchronizing Data with Video. Java (TM) Media Framework (JMF). Synchronized Multimedia Integration Language (SMIL). References.

10. Security.

Introduction. The Public Key Infrastructure (PKI). Java Security Framework. XML Digital Signatures (XMLDSIG). Transport Layer Security (TLS). Cable Conditional Access TV. Conclusion. References.

11. Broadcasting Files.

Introduction. Sections, Modules, and Objects. File System Objects. Conclusion. References.

12. Content Formats.

Graphics. Audio Formats. Video Formats. Asset Management Formats. Conclusion. References.

13. Standards and Specifications.

Advanced Television Enhancement Forum (ATVEF). Digital Video Broadcast (DVB) Multimedia Home Platform (MHP). CableLabs' Open Cable Application Platform (OCAP). North-America/US Advanced Television Systems Committee (ATSC). Japan's Association of Radio Industries and Businesses (ARIB). TV-Anytime. iTV Production Standards. Conclusion. References.

Additional Resources.


show more

About Edward M. Schwalb

EDWARD M. SCHWALB is a consultant, inventor, and executive with a wide-ranging expertise in computing technologies, whose projects have included solid modeling and CAD, Java, and Web applications, financial Web services, aircraft systems engineering, data interpretation, collaborative software development, and iTV technologies and standards. Dr. Schwalb has authored and made key contributions to ATSC and SCTE standards, and his work has resulted in a number of publications and patents.
show more

Rating details

1 ratings
2 out of 5 stars
5 0% (0)
4 0% (0)
3 0% (0)
2 100% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X