I Want My MTV : The Uncensored Story of the Music Video Revolution
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Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"?
Remember When All You Wanted Was Your MTV?
It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.
"I Want My MTV" tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with "The Real World" in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.
Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, "I Want My MTV" is a testament to the channel that changed popular culture forever.
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Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"?
Remember When All You Wanted Was Your MTV?
It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.
"I Want My MTV" tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with "The Real World" in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.
Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, "I Want My MTV" is a testament to the channel that changed popular culture forever.
show more
Product details
- Hardback | 608 pages
- 154.94 x 228.6 x 55.88mm | 929.86g
- 27 Oct 2011
- Penguin Putnam Inc
- E P Dutton & Co Inc
- New York, United States
- English
- black & white illustrations
- 0525952306
- 9780525952305
- 374,211
Review quote
"The sheer entertainment value within these pages is priceless." "-Publishers Weekly"--"Publishers Weekly"
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About Craig Marks
Craig Marks was the top editor for two influential music magazines, "SPIN" and "Blender." He is the editor in chief of Popdust.
Rob Tannenbaum has been the music editor at "Blender," a columnist at "GQ," and has written for "The New York Times Magazine, Rolling Stone, Details, New York Magazine, Playboy, Spin," and "The Washington Post."
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Rob Tannenbaum has been the music editor at "Blender," a columnist at "GQ," and has written for "The New York Times Magazine, Rolling Stone, Details, New York Magazine, Playboy, Spin," and "The Washington Post."
show more