Hunch
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Hunch : Turn Your Everyday Insights into the Next Big Thing

3.85 (103 ratings by Goodreads)
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Not expected to be delivered to the United States by Christmas Not expected to be delivered to the United States by Christmas

Description

'This brilliant little book is sure to inspire the next new meaningful product or company' - Ivy Ross, VP Design, GoogleWhere will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?Successful entrepreneurs don't wait for proof that their idea will work. They learn to trust their gut and go.In Hunch, bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout Goldiblox brand, to another that helped a doctor reduce infant mortality around the world.Filled with success stories, reflection exercises and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.show more

Product details

  • Paperback | 176 pages
  • 129 x 198 x 11mm | 129g
  • Penguin Books Ltd
  • Portfolio Penguin
  • London, United Kingdom
  • English
  • 0241290961
  • 9780241290965
  • 61,925

About Bernadette Jiwa

Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).show more

Review quote

This brilliant little book is sure to inspire the next new meaningful product or company -- Ivy Ross, VP Design, Google At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas -- Chip Conley, Strategic Advisor, AirBnB Hunch is a roadmap that arms you with tools you won't find in a traditional business book and that will help you realize the potential we all have to be creative. After reading this book you'll pay attention to the world in a completely new way and have the tools to create your own vision for the future -- Antonio Zea, Senior Director, Under Armour While data-driven decision-making is a crucial business skill, Bernadette reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this skill -- Steve Clayton, Chief Storyteller, Microsoft Jiwa explains a whole new way to innovate and change the world * Guy Kawasaki, author of THE ART OF SOCIAL MEDIA * Insightful...I highly recommend all of the books Bernadette's written * Seth Godin, bestselling author of POKE THE BOX and THE PURPLE COW *show more

Review Text

This brilliant little book is sure to inspire the next new meaningful product or company Ivy Ross, VP Design, Googleshow more

Rating details

103 ratings
3.85 out of 5 stars
5 25% (26)
4 41% (42)
3 28% (29)
2 6% (6)
1 0% (0)
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