Humor in Advertising

Humor in Advertising : A Comprehensive Analysis

  • Electronic book text
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Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
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Product details

  • Electronic book text | 255 pages
  • Taylor & Francis Inc
  • M.E. Sharpe
  • New York, United States
  • 0765621525
  • 9780765621528