How to be a Graphic Designer, Without Losing Your Soul

How to be a Graphic Designer, Without Losing Your Soul

3.97 (4,204 ratings by Goodreads)
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Graphic designers constantly complain that there is no career manual to guide them through the profession. Design consultant and writer Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you won't have been taught at college - for running a successful business. This revised, extended edition includes all-new chapters covering professional skills, the creative process, and global trends, including green issues, ethics and the rise of digital culture. The book contains all-new imagery, and the previous interviews have been replaced with new ones, each focusing on a specific issue of importance to graphic designers.
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Product details

  • Paperback | 176 pages
  • 190 x 230 x 16mm | 510g
  • London, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • 45 colour illustrations
  • 1856697096
  • 9781856697095
  • 15,293

Table of contents

Introduction / Foreword by Stefan Sagmeister / Includes interviews with: Stephen Doyle (USA) - employing designers / Sara De Bondt (UK) - gender in design / Sophie Thomas (UK) - green design / Ben Drury (UK) - design for music industry / Magnus Vol (Nor) - starting from scratch / Paul Sahre (USA) - design and illustration / Jonathan Barnbrook (UK) - design and ethics Chapter 1: Attributes needed by the modern designer. Chapter 2: Non-designing skills Chapter 3: How to find a job Chapter 4: Freelance or setting up a studio Chapter 5: Running a studio Chapter 6: Finding new work and self-promotion Chapter 7: Clients Chapter 8: What is graphic design today? Chapter 9: The creative process
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About Adrian Shaughnessy

Adrian Shaughnessy is a designer and writer, and the author of How To Be A Graphic Designer, Without Losing Your Soul and Cover Art By: New Music Graphics. He co-founded the design company Intro and, since leaving in 2003, has worked as a consultant to various design studios and clients. He has lectured extensively on design and hosts the radio show 'Graphic Design On The Radio'.
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Rating details

4,204 ratings
3.97 out of 5 stars
5 38% (1,580)
4 33% (1,367)
3 22% (909)
2 6% (257)
1 2% (91)

Our customer reviews

recommend to all juniors and people who are thinking about bacoming freelance or full time GD, great view of the field from a professional GD perspectiveshow more
by Poli Karlova
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