How to Write Press Releases for Manufacturing Companies

How to Write Press Releases for Manufacturing Companies

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The objective of this book is to explain how to get your manufacturing company media attention for low cost or no cost using press releases. Using press releases is a vital part of any public relations program. In order to achieve the goal of garnering media attention the following topics will be reviewed: * Overview of the field of public relations * Explanation of what a press release is and what a press release isn't * How to build a press release for your manufacturing company * Review of a kind of press release called application story and how your manufacturing company will benefit from it * How to write an application story * Where to send press releases and how to send them both for free and for a fee * How to track your results
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Product details

  • Electronic book text
  • Morrisville, NC, United States
  • 1257560298
  • 9781257560295