How to turn down a billion dollars
10%
off

How to turn down a billion dollars : The Snapchat story

1 (1 rating by Goodreads)
By (author) 

Free delivery worldwide

Available soon, pre-order now.
When will my order arrive?

22 days to go
Pre-order Add to wishlist

Description

Snapchat is the tech startup that got ahead by breaking all the rules. Its CEO, Evan Spiegel, and co-founder Bobby Murphy once famously walked away from a $3 billion cash offer from Facebook just two years after launch. Snapchat is considered by many to be one of the most innovative and important social media platforms for business. Videos posted by advertisers get 4 billion daily hits (as many as Facebook), with Snapchat charging over $700k per day for its Sponsored Selfies. Snapchat is also one the leading influencers amongst the younger generation, considered more influential than Facebook. In HOW TO TURN DOWN A BILLION DOLLARS, tech journalist Billy Gallagher takes us inside the rise (and rise) of one of Silicon Valley's hottest start-ups. A fellow Stanford undergrad and fraternity brother of the company's founding trio, Gallagher has been covering Snapchat for TechCrunch and other outlets since its founding, and brings unique access and perspective to a company Bloomberg Business has called "a cipher in the Silicon Valley technology community." Part Kevin Roose's Young Money, part Ashlee Vance's Elon Musk, and part Ben Mezrich's Accidental Billionaires, HOW TO TURN DOWN A BILLION DOLLARS will be the definitive account of a company whose goal is no less than to remake the future of entertainment.show more

Product details

  • Paperback | 352 pages
  • 153 x 234mm
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • 0753557584
  • 9780753557587

About Billy Gallagher

Billy Gallagher is an internet analyst and a writer at TechCrunch where he wrote over a dozen exclusive pieces on Snapchat. His writing has also appeared in The New York Times and Playboy; he has been interviewed by a number of publications, including New York Magazine and Wired.show more

Flap copy

Snapchat is the tech startup that got ahead by breaking all the rules. Its CEO, Evan Spiegel, and co-founder Bobby Murphy once famously walked away from a $3 billion cash offer from Facebook just two years after launch. Now worth $16 billion, Snapchat is considered by many to be one of the most innovative and important social media platforms for business. Videos posted by advertisers get 4 billion daily hits (as many as Facebook), with Snapchat charging over $700k per day for its Sponsored Selfies. Snapchat is also one the leading influencers amongst the younger generation, considered more influential than Facebook. Its founders are also notoriously secretive. In HOW TO TURN DOWN A BILLION DOLLARS, tech journalist Billy Gallagher takes us inside the rise (and rise) of one of Silicon Valley’s hottest start-ups. A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Gallagher has been covering Snapchat for TechCrunch and other outlets since its founding, and brings unique access and perspective to a company Bloomberg Business has called “a cipher in the Silicon Valley technology community.” Part Kevin Roose’s Young Money, part Ashlee Vance’s Elon Musk, and part Ben Mezrich’s Accidental Billionaires, HOW TO TURN DOWN A BILLION DOLLARS will be the definitive account of a company whose goal is no less than to remake the future of entertainment.show more

Rating details

1 ratings
1 out of 5 stars
5 0% (0)
4 0% (0)
3 0% (0)
2 0% (0)
1 100% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X