How To Make It in the New Music Business : Practical Tips on Building a Loyal Following and Making a Living as a Musician
In the last decade, no industry has been through as much upheaval and turmoil as the music industry. It is a democratic, "DIY" business and any guide to success in these new waters must be told by someone who has survived them. Ari Herstand's How to Make It in the New Music Business is not only a brilliantly compiled tutorial on how to accomplish specific tasks-routing a tour, negotiating contracts, getting paid for streamed plays or licensing music-but also a manifesto, encouraging musicians to pave their own path.
- Hardback | 400 pages
- 188 x 244 x 38mm | 930g
- 20 Dec 2016
- WW Norton & Co
- Liveright Publishing Corporation
- United States
"This is the single best book on the current music business. An absolute must-read for every musician." -- Derek Sivers, Sivers.org, founder of CD Baby "Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period." -- Peter Hollens, 150+ million YouTube views "There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career." -- Paul Resnikoff, publisher, Digital Music News "There are a lot of books that attempt to describe how to make and do 'it' in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very 'it' he writes about. Reading Ari's book teaches you what the music industry actually is, not what others think it should be." -- Jeff Price, founder of TuneCore, Audiam "No one has ever laid out a roadmap to a successful music career in today's world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book." -- Andrew Leib, artist manager "Ari Herstand tackles the complexities of the music business in a way that any indie artist or songwriter can understand. He's got deep sympathy for music creators who want to make a living from their art-and a ton of practical advice on how to do it." -- Etan Rosenbloom, director and deputy editor, Marketing & Communications, ASCAP "At a time when everyone is complaining about how the music industry is not supporting artists, Ari offers hope in the form of practical, usable advice. I know that his DIY-with-a-team approach works, because he, like hundreds of others who follow a similar path, are living their dreams as working musicians." -- Bruce Houghton, Skyline Music/Hypebot.com "Every time Ari Herstand writes about a topic in the music industry, he absolutely nails it. Plus, being a full-time musician himself, his insights are that much more valuable to aspiring artists. Couldn't recommend this book highly enough." -- Dave Cool, director of Artist & Industry Outreach, Bandzoogle "Ari is the first person I turn to for advice on anything music business related. It's especially wonderful because his advice is coming from a place of actual experience. He's living it." -- vox, chart-topping artist
About Ari Herstand
Ari Herstand is a DIY musician who has played over six hundred shows around the country, has performed on The Ellen DeGeneres Show, has charted in the top 10 on iTunes and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District. In 2012, Herstand launched the music business advice blog Ari's Take (www.aristake.com), which was nominated by L.A. Weekly as one of the best music blogs of Los Angeles.