How to Sell Anything

How to Sell Anything : Marketing Insights from the Top Minds in Advertising

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Description

A lighthearted primer on some of today's most popular and effective marketing and sales strategies explains how jaded consumers and new technologies have rendered traditional advertising practices obsolete, in a resource that profiles twenty of the world's top marketing experts and their most successful campaigns.
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Product details

  • Hardback | 304 pages
  • 150 x 230mm
  • ReganBooks
  • United States
  • English
  • 0060886943
  • 9780060886943

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