HOW TO PRODUCE SUCCESSFUL ADVERTISING 2ND EDN
A handbook offering advice on making the most of an advertising budget. It looks at: setting precise objectives; defining the target; planning; selecting the best medium; effective medium buying; developing the message; production; budgetary control; and evaluating and effects.
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- Book | 190 pages
- 152 x 232 x 14mm | 322.05g
- 28 Jul 1998
- Kogan Page Ltd
- London, United Kingdom
Table of contents
What advertising can do and how it operates; setting objectives and developing a strategy; how to select your target; how to select media; how to buy media space; developing the advertising message; practical advertisement production; the budget and the plan; evaluating the effect; recruitment advertising; selecting suppliers and agencies.