How to Master Digital Resources

How to Master Digital Resources

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Description

This book takes a look at the foundations of your online presence. In other words, the practical resources you need to carry out your digital strategy. Consistency and efficiency are key to effective social media for business and while you might get away with winging it for a while, sooner or later your online success will depend on having the appropriate resources and internal procedures for your digital communications. From knowing what's available to assessing what you need, and from purchasing to maintenance, this book contains all you need to know to support your social media and wider digital strategy with the right resources for the job.show more

Product details

  • Paperback | 46 pages
  • 152.4 x 228.6 x 2.79mm | 117.93g
  • Createspace
  • United States
  • English
  • black & white illustrations
  • 1508582009
  • 9781508582007

About Dr Lisa Harrison

Director of Digital for leading Queensland brand agency - POMO. Over the last four years Lisa has written a unique course known as Social Media Mastery, Australia's first social media course. Passionate about media + communications technology + relationships = DIGITAL MEDIA Lisa holds a degree with distinction in media and communications from the Queensland University of Technology currently embarking on A Doctorate in Creative Industries also at QUT - she has been actively involved in media for her entire career. In 2012, Lisa won the Professional Business Woman of the Year Award on the Sunshine Coast in Queensland. In 2013 Lisa was a Queensland finalist in the Telstra Business Woman of the Year Awards. Lisa spends time overseas every year attending cutting edge global think-tanks and conferences. In Australia, Lisa is a leading blogger, speaker, trainer and consultant on all things social media. Connect with Lisa at www.lisaharrison.com.au or on Twitter at @_lisa_harrison.show more