How to Make it in Advertising

How to Make it in Advertising

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Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.show more

Product details

  • Paperback | 192 pages
  • 129 x 195 x 19mm | 192g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • charts & graphs
  • 0753505002
  • 9780753505007

About Mark Leigh

ABOUT THE AUTHORS. Mark Leigh's first job in an ad agency was a studio junior at DDB. He soon realised that there was more money (and marginally less tea-making) as an account executive there. Despite working with clients such as Polaroid, Volkswagen, Motorola, Volvic and Berkeley Homes, he is proud to say that he is 'Ulcer-free'. His claim to fame is that he was once sick right in front of the Lyons Coffee Client-yet still retained his job, if not his dignity. Mark is now a director of AMD, the country's largest property marketing consultancy, based in Chelsea. If his MD is reading this book Mark would like to point out to her that it was written entirely in his own time. When called upon to write this biography, Mike Lepine was horrified to discover he had been in the 'advertising business' for over sixteen years. He's been an account director responsible for both business-to-business and consumer accounts - and yes, he once had a ponytail, Paul Smith suit and red braces. However, he swears that's all in the past now. Currently Mike works as a freelance copywriter with a number of different agencies. One day it may be the launch of BBC Timewatch videos, the next day national safety and the next hi-tech fibre options. (He prefers to keep quiet about the days when it's sewage treatment or impotence cures).show more

Review quote

Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.show more

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