How to Increase the Sales of the Store

How to Increase the Sales of the Store

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1909 edition. Excerpt: ...of New Haven, Connecticut. Ever since Titus Street established his shop at State and Chapel streets in New Haven in 1784, the site has been a local center of the hardware trade. Many times the store changed hands and in 1830 was erected the substantial structure that now occupies the corner. For seventy-eight years it has been familiar to every one in New Haven and the quaint old sign that hangs above the door has not been changed in half a century. Yet far from being antique in its methods the store today is one of the livest as well as largest in Connecticut. Quick to recognize the trade value of its long standing good reputation, John E. Bassett & Company, the present proprietors, have built all their publicity, all their guarantees of service, around its history, until in the minds of patrons the store has taken on a personality of its own, drawn from no other source than its own century and a quarter of service to customers. Aiming never to lose this accumulated capital, Bassett & Company give every bit of advertising matter that goes out--and it is plentiful--some touch of the colonial. Few dealers have a century of service back of their establishments, but many can, like Ye Olde Hardware Store, create an atmosphere, a personality, for the store itself. If not its history, take some other phase that characterizes it as pre-eminently reliable. It is simply & question of trademarking the store, its goods and its service, in such a way that it will stand for a definite thing whenever its name is brought before the public. Grasping a growing craze as a basis for business building, the Penn Traffic Company of Johnstown, Pennsylvania, set out to corner the kodak supply trade of the city. In price and quality of goods, the...
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Product details

  • Paperback | 34 pages
  • 189 x 246 x 2mm | 82g
  • United States
  • English
  • black & white illustrations
  • 123685733X
  • 9781236857330