How Hits Happen

How Hits Happen : Forecasting Predictability in a Chaotic Marketplace

3.46 (15 ratings by Goodreads)
  • Paperback
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Description

A powerful new business tool to enable you to identify, capture and sustain the forces that lead to 'hits' in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public's eye - and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli's Mandolin to the top of the bestsellers book chart and enabled it to remain there for months? Just how do hits' happen? In this book, leading market consultant Winslow Farrell offers a breakthrough approach uncovering the hidden patterns behind hits.Applying Complexity theory - the science that examines the interactions of various factors in complex systems - to modern businessproblems, Farrell sheds light on the intricate world of consumer behaviour. In doing so, he helps managers to identify the emerging patterns and forces that lead to a hit and the triggers that will enable business es to capture and sustain that hit.show more

Product details

  • Paperback | 256 pages
  • 154.94 x 213.36 x 27.94mm | 272.15g
  • Orion Publishing Co
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • London, United Kingdom
  • 0752820958
  • 9780752820958

Review Text

Markets are complex places and success comes only from finding customers with needs and catering for them accurately. Fine, but what exactly makes people buy? In particular, what makes huge numbers buy certain things on a worldwide basis? If you want to know why so many people went to see Titanic, drink Coca-Cola or wear Swatch watches, this is a thought-provoking read. There are lessons to be learned here too for anyone who wants to create commercial success and understand how marketing can be used to help the whole process. (Kirkus UK)show more

Rating details

15 ratings
3.46 out of 5 stars
5 13% (2)
4 33% (5)
3 40% (6)
2 13% (2)
1 0% (0)
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