How to Handle the Media

How to Handle the Media

  • Paperback
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When you talk to the media, your company's reputation, sales of your product or service, the success or failure of a project or even your job could depend on how you perform. In many interviews you have only 30 seconds to get your point across, you could make or break your company and your career in less than a minute. This handbook provides information and advice on how to deal with the media.
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Product details

  • Paperback | 135 pages
  • 178 x 235mm | 243g
  • Prentice-Hall (Australia)
  • Harlow, United Kingdom
  • 0724805281
  • 9780724805280

Table of contents

Understanding the media; basic ingredients of media interviews and relationships; seven tools for successful media interviews; ground rules for dealing with the media; building relationships with journalists and editors; media research - knowing more about the media; checklist for media interviews; media terms and definitions.
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