How To Get Your Website Noticed

How To Get Your Website Noticed

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Description

How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you.

A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
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Product details

  • Macmillan Digital Audio
  • London, United Kingdom
  • Unabridged
  • Unabridged edition
  • 1509897550
  • 9781509897551

Table of contents

Introduction - i: Introduction
Section - ii: How I Got Started
Section - iii: Glossary


Unit - Part One: How Your Website Strategy Impacts Your Business Goals
Chapter - 1: Websites and Pages
Chapter - 2: Brand
Chapter - 3: Traffic Funnels and Strategy
Chapter - 4: Creating Content
Unit - Part Two: Getting Noticed: Your Traffic Choices
Chapter - 5: Finding Traffic Sources
Chapter - 6: Organic Search Traffic
Chapter - 7: Social Traffic
Chapter - 8: Paid Traffic
Chapter - 9: PR Traffic
Chapter - 10: Email, Direct and Dark-Social Traffic
Unit - Part Three: Measurement and Optimization
Chapter - 11: Analytics and Metrics
Chapter - 12: People and Egos
Chapter - 13: Goals and Monthly Reports


Acknowledgements - iv: Acknowledgementa
Index - v: Index
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About Filip Matous

Blending knowledge, strategy, and execution with case studies and proven methods, Filip Matous has a decade of experience in bringing eyeballs to websites. With agency experience in Los Angeles, New York and London, Matous has worked with clients including High Speed 1, Marriott International, the City of London Corporation and the Harvard Business Review.

You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the how to: Academy). In 2012, he was named a marketing 'Young Master' by EntrepreneurCountry magazine.
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