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Some of the UK's biggest high street names are now offering franchises, including Body Shop, Clark's, Toni & Guy and McDonald's. This guide offers advice on the groundwork needed before acquiring a franchise, including pros and cons for franchisor and franchisee, analysis of companies and contracts, and self-assessment techniques to ensure the potential franchisee finds a suitable franchise.
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Product details

  • Book | 208 pages
  • London, United Kingdom
  • Illustrations (some col.)
  • 0749439629
  • 9780749439620

Table of contents

The appeal of franchising -A definition of franchising -The growth and diversity and advantages and disadvantages of franchising -The risks -Strengths and weaknesses -Narrowing the choice of franchises -Where to look -Applying your skills and expertise -Setting your financial targets -Calculating your personal net worth -Setting the ball rolling -Investigating the business opportunity -The industry as a whole -Investigating the franchise (company research) -Your franchise interview -Meeting existing franchisees -Individual investment opportunities -Seeking professional advice -Start from scratch or buy an existing franchise? -Summing up the results of your investigations before signing -The contract -Introductory heads of terms of agreement and the full franchise agreement explained -Using a lawyer -Using a clearing bank -Franchise finance packages -The small firms loan guarantee scheme -How to prepare a business plan -Approaching your bank.
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Author information

Iain Murray is a leading business journalist who has written about franchising for the Express newspapers for over 20 years.
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