How to: Get Your Website Noticed

How to: Get Your Website Noticed

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Description

How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.show more

Product details

  • Paperback | 160 pages
  • 130 x 197 x 15mm | 205g
  • Pan MacMillan
  • Bluebird
  • London, United Kingdom
  • English
  • Main Market Ed.
  • 1509814493
  • 9781509814497
  • 65,411

About Filip Matous

Blending knowledge, strategy, and execution with case studies and proven methods, Filip Matous has a decade of experience in bringing eyeballs to websites. With agency experience in Los Angeles, New York and London, Matous has worked with clients including High Speed 1, Marriott International, the City of London Corporation and the Harvard Business Review. You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the how to: Academy). In 2012, he was named a marketing 'Young Master' by EntrepreneurCountry magazine.show more

Table of contents

** Introduction - i: Introduction* Section - ii: How I Got Started* Section - iii: Glossary* Unit - Part One: How Your Website Strategy Impacts Your Business Goals* Chapter - 1: Websites and Pages* Chapter - 2: Brand* Chapter - 3: Traffic Funnels and Strategy* Chapter - 4: Creating Content* Unit - Part Two: Getting Noticed: Your Traffic Choices* Chapter - 5: Finding Traffic Sources* Chapter - 6: Organic Search Traffic* Chapter - 7: Social Traffic* Chapter - 8: Paid Traffic* Chapter - 9: PR Traffic* Chapter - 10: Email, Direct and Dark-Social Traffic* Unit - Part Three: Measurement and Optimization* Chapter - 11: Analytics and Metrics* Chapter - 12: People and Egos* Chapter - 13: Goals and Monthly Reports** Acknowledgements - iv: Acknowledgementa* Index - v: Indexshow more

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