The House Organ

The House Organ

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: methods. Better infornution. Wetter cooperati n all thrcrefi the iciustry." ""ite'to, we hove stressed "inspirational" ideas and i stitutinal news. We are experieneitg u period o? transition to "dealer helps," i.e. instruotive articles on the "irnot-by-meil centssm_ piign and other sales promotion methods..ter we nu' have coltributors frow 4isgribu;9r$, n "Personal interest in good SalfiS work, topics of general interest to Jobber's Salesman selling Ovr line 0f oods an? no'sozil interest in the $u1@ficentscentsfl-Our great asset is our close re1"ti33hiP to t it bailis up between our Jobbers, their S@lC5i8n afid ourselves." out and found successful and will probably work for some other merchant." "We emphasize erticles of store management, tying up local stores with netional udvertising campeigns, articles on salesmanship, 'credits afld collections, window trimming, general store apeuran+e, and vxrio"s other scheues for increasing business in retail stores." "We emphasize service to the retailer and service to the consumer sugir coating 4 little dose setting forth the merits of our prod;.. QULCTIOJ 3.'T1at sugcestions would 'oH offer Tor the inproveweut of house orgins? "They ho ld be edited by a "profassiezelv All House Or;l1s e3it1 by 4 nun woo Knows mi: bisincss nukes food." "exert everv ef ort tewed interesting and useful infornation, and confine distribution to those who use the nrodu't ind are f.milia" "ith terms rel.tiv to it." "The prope"ly c, neived, properl" elite! kind will The nert'litJ of the other kind _ the pers nil J" factvry selT-_3; i;iizer willshow more

Product details

  • Paperback | 30 pages
  • 189 x 246 x 2mm | 73g
  • United States
  • English
  • black & white illustrations
  • 123694352X
  • 9781236943521