House Industries The Process Is The Inspiration
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House Industries The Process Is The Inspiration : The Innovative Design and Unconventional Creative Process of House Industries

4.65 (43 ratings by Goodreads)
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Description

For a quarter century, House Industries has carved out an unlikely niche in the design world by cultivating a diverse body of work—from fonts and fashion to ceramics and space technology. House Industries: The Process Is the Inspiration is an illustrative and entertaining journey through the creative process of this renowned design studio. Presented in House’s honest, authentic, and often irreverent style, this beautifully useful 400-page volume offers a novel perspective on the origin of ideas for creative people in any field. Not only does this revealing and visually engaging book contain a collection of helpful lessons, stories, and case studies, but it also shows how to transform obsessive curiosity into personally satisfying and successful work.
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Product details

  • Hardback | 400 pages
  • 223 x 260 x 33mm | 1,660g
  • Watson-Guptill Publications Inc.,U.S.
  • New York, United States
  • English
  • 400 PHOTOS & ILLOS
  • 0399578102
  • 9780399578106
  • 99,776

Table of contents

CONTENTS

FOREWORD BY JJ ABRAMS 6
ABOUT HOUSE 9
INTRO 12
BRING YOUR HOBBIES TO WORK 21
SWEAT THE TECHNIQUE 97
GET YOUR HANDS DIRTY 169
MAKE FRIENDS 195
TELL IT LIKE IT WAS 259
EMBRACE CHAOS 293
CONCLUSION 318
CONNECTIONS 320
BIOS 334
ET CETERA 397
THANKS 398
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Review Text

Praise for House Industries:

`If there were any place I wish I worked that I don't, it's House. They're artists; their work is extraordinary.`
- J. J. Abrams

`What I love about House Industries is that they search through corners of culture for something valuable that you'd never thought of before, then raise it to a higher artistic level. It's a very difficult thing to do.`
- Shepard Fairey , artist and skateboarder

`[House] makes all the best typefaces.`
- David Lee Roth

`Design is a willingness to surrender to a journey. You often hear about `design driven` companies but most of them that want to license the Eames name are thinking of it as an acquisition for their collection of brands. Every once in a while you encounter a company like House Industries who is willing to go on that journey and grow our brand as well as theirs.`
- Eames Demetrios
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Review quote

Praise for House Industries:

`If there were any place I wish I worked that I don't, it's House. They're artists; their work is extraordinary.` 
—J. J. Abrams

`What I love about House Industries is that they search through corners of culture for something valuable that you'd never thought of before, then raise it to a higher artistic level. It's a very difficult thing to do.` 
—Shepard Fairey

`[House] makes all the best typefaces.`
—David Lee Roth

`Design is a willingness to surrender to a journey. You often hear about “design driven” companies but most of them that want to license the Eames name are thinking of it as an acquisition for their collection of brands. Every once in a while you encounter a company like House Industries who is willing to go on that journey and grow our brand as well as theirs.`
—Eames Demetrios
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About Andy Cruz

Known throughout the world for its eclectic font collections and far-reaching creative exploits, House Industries has been a standard bearer for American graphic design for 25 years. House’s work is in the permanent collection of the Smithsonian’s Cooper-Hewitt National Design Museum and will be the subject of a major exhibition at the Henry Ford Museum in the summer of 2017.
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Rating details

43 ratings
4.65 out of 5 stars
5 70% (30)
4 26% (11)
3 5% (2)
2 0% (0)
1 0% (0)
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