Hospitality Management Strategies

Hospitality Management Strategies

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Appropriate for graduate and upper-level courses in Hospitality Management, Strategy, and Business Development. This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. Covering all the management strategy disciplines such as business development, finance, human resources, and marketing-this book features real life hospitality industry case examples, management strategy tools, extensive glossary, personal insights, and leadership examples. This text provides a global perspective, written by an educator with over 30 years management experience in the hospitality more

Product details

  • Hardback | 496 pages
  • 174 x 234 x 24mm | 961.62g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130618764
  • 9780130618764

Back cover copy

An indispensable guide to understanding successful management strategies in the hospitality industry! Dr. Nykiel brings 30 years of hospitality industry experience that provides an understanding of managerial strategies and how they are successfully applied in the hospitality industry. This author provides an easy-to-read and extremely practical text. Students and experienced managers alike will find within this textbook a wealth of knowledge, which provides a strong foundation for managerial strategies and decision-making support. Features Covers all management strategy disciplines such as brand strategy, business development, finance, human resources, leadership, marketing, technology, and more Multiple case examples for each management discipline delineated Management strategy tools and applications Leadership examples and techniques Numerous easy-to-scan strategy exhibits Ethics and technology implication highlights in each chapter Extensive glossary and discussion questions Real-life examples and personal insights based on the author's own experiencesshow more

Table of contents

A. UNDERSTANDING STRATEGY, FORCES, SELECTION AND POSITIONING. 1. Hospitality Management Strategies In Perspective. 2. External and Internal Driving Forces. 3. Strategy Selection and Positioning. B. THE GROWTH STRATEGIES OF DEVELOPMENT, FINANCIAL OPTIONS, AND BRAND STRATEGY. 4. Business Development Strategies. 5. Financial Strategy Options. 6. Brand Strategy and Management. C. THE REVENUE DEVELOPMENT STRATEGIES OF MARKETING, SALES, AND CUSTOMER RETENTION. 7. Marketing Strategies. 8. Sales Strategies. 9. Customer Service and Quality Strategies. D. THE FUNCTIONAL MANAGERIAL STRATEGIES OF HUMAN RESOURCES, TECHNOLOGY AND PURCHASING. 10. Human Resource Management Strategies. 11. Technology Applications and Management. 12. Purchasing Concepts. E. THE DEFENSIVE (BUSINESS PRESERVATION) STRATEGIES OF RISK MANAGEMENT, CRISIS MANAGEMENT AND COMMUNICATIONS. 13. Risk Management. 14. Crisis Management. 15. Communications. F. THE IMPLEMENTATION STRATEGIES OF STRATEGIC PLANNING, ORGANIZATIONAL AND OPERATIONAL CONCEPTS, AND LEADERSHIP. 16. The Strategic Planning Process. 17. Organizational and Operational Concepts. 18. Leadership Profiles. Glossary. Notes. Bibliography. more

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