Horseless Age; The Automobile Trade Magazine Volume 43-44

Horseless Age; The Automobile Trade Magazine Volume 43-44

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 edition. Excerpt: ... in the Albert Lea Auto Co., the name has been changed to The Rebe-Overland Company. Business will continue along the same lines are heretofore. Just a Minute TTM1 HERE is one space in your store that x is valuable above all others--Yes, ten times more valuable--Your Show Window! It is worth all the time, money, care and intelligent thought that you can put into it. The best window display is that which sells the most goods--not the one which shows the most or entails the greatest expense. It is the common sense window. You can't conceive of a better advertising medium or space in the whole merchandising world--pay what you will! Isn't it, then, well worth while to give careful, thoughtful study to those principles on which experts and authorities have developed window trimming to modern perfection? It has been variously estimated that from 30% to 50% of store sales are, in fact, made on the sidewalk, through the medium of good window display, before the patron enters the store. Some claim even higher percentages. The fact remains that buying enthusiasm can be created through this valuable medium which fully justifies every effort toward making the display most presentable. It is not only getting the "cart before the horse" but "tail-end to," when one figures out complex advertising stunts before first getting the window trim in the best possible shape. From a booklet issued by The Society for Electrical Development, Inc. It applies equally well to your business, Mr. Dealer. LET Common Sense Help in Your Store. Recent Trade Developments Chevrolet Moves General Offices to New York--Car and Truck Makers Report Increased Business--Ordnance Department Asks for Catalogues THE Columbus Varnish Co, manufacturer of automobile...
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Product details

  • Paperback | 358 pages
  • 189 x 246 x 19mm | 640g
  • United States
  • English
  • black & white illustrations
  • 1236964160
  • 9781236964168