Horror Story Asia : Battling an Asian Giant: Customer vs. 800 Pound Gorilla
Imagine losing a year of your life or rather imagine that a service provider you paid to deliver a service stole a year of your life? What would you do, how would you feel? This is a fictionalized true story of how a Asian giant usurped a year of my life and how they did it. This is a story of lies, deceit and white collar crime spanning North America and Asia. Tenets of organizational design and behavior, consumer behavior, customer service, social media strategy and corporate governance and social responsibility are showcased. This is a good fast read on how business theory and industry reality collide.
- Paperback | 38 pages
- 152.4 x 228.6 x 2.29mm | 104.33g
- 06 Mar 2015
- Createspace Independent Publishing Platform
- United States
- black & white illustrations
About Jim Kayalar
Jim Kayalar, DBA(ABD), MBA is a C level executive, management consultant, international author and Professor of business with over 30 years of business experience in 28 countries. Jim Kayalar's publications are distributed by Aspen House, Harvard Business Publishing, Ivey Publishing in North America and by CCMP France and ECCH England in Europe and by National Chengchi University in Taiwan. Jim Kayalar has led executive management training sessions and taught Executive MBA classes with focus on Entrepreneurship, Strategy, Marketing and Emerging Markets at prestigious business schools such as the University of London International Program, University of Bradford and University of Asia and the Pacific/IESE Business School Barcelona.