The History of Mitsubishi Corporation in London

The History of Mitsubishi Corporation in London : 1915 to Present Day

By (author) 

List price: US$47.95

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and more

Product details

  • Paperback | 258 pages
  • 138 x 216mm | 480g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 1138976040
  • 9781138976047

About Pernille Rudlin

Pernille Rudin worked for the Mitsubishi Corporation for nine years, in both London and Tokyo. She is a graduate of Oxford University and Insead Business School, and co-author of Kaishano Nakano Gaikokujin (Outsiders inside the Japanese Company).show more

Review quote

'There is much to admire in this study...Rudlin has done her homework very well indeed.' - Business Historyshow more

Table of contents

Introduction1. The lead up to 1915: from domestic shipping to international shipbuilding 2. 1915-1920: an apprenticeship in international commerce 3. 1921-1930: survival through international diversification 4. 1931-1941: nationalism, trade friction and decline 5. 1947-1960: securing resources to rebuild Japan 6. 1961-1970: growing with the Japanese economy 7. 1971-1980: supporting Japan's foreign investment 8. 1981-1990: responding to globalisation 9. The 1990s and beyond: representing Japan in a globalising worldshow more