The High-Purpose Company : The Truly Responsible (And Highly Profitable) Firms That Are Changing Business Now
In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups--and make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.
- Hardback | 304 pages
- 157.5 x 243.8 x 33mm | 453.6g
- 01 Jan 2007
- HarperCollins Publishers Inc
- New York, United States
"Kudos to Christine Arena for daring to challenge sound-bite thinking! She asks important questions."----Sue Mecklenburg, vice president sustainable procurement practices, Starbucks Coffee Company
About Christine Arena
Christine Arena is a researcher, consultant, speaker and the award-winning author of Cause for Success. In the process of studying the corporate responsibility movement, Christine has interviewed over one hundred executives and change makers in the field. She is an Expert Green Chip Panel member and contributor to Idealbite.com, the former managing director of consulting firm Polese Clancy and a master's graduate of New York University.