Heinemann Business Studies for AS Level

Heinemann Business Studies for AS Level

  • Paperback
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Designed specifically for first-year A-Level students, this work aims to help students make the often difficult transition from GCSE to A-level work. It should show how to evaluate and be critical. "Improve your grade" and "what the examiner is looking for" sections are included, along with real examples to bring the world of business to life.
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Product details

  • Paperback | 360 pages
  • 215 x 263 x 20mm | 975g
  • Heinemann
  • Harlow, United Kingdom
  • 0435453254
  • 9780435453251

Table of contents

Unit 1 Business structures, objectives and external influences
The structure of business
Business objectives and stakeholders
Economic influences
Legal, politial and social influences
Internal organisation
Communication in business organisations
Motivation in business
End of unit questions

Unit 2 Marketing and production
Nature and role of marketing
Market research
Product Pricing, promotion and place
Operational efficiency
End of unit questions

Unit 3 Financial management
Financial accounts
Budgeting Classification and analysis of costs
End of unit questions
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