Hegarty on Creativity: There are No Rules

Hegarty on Creativity: There are No Rules

3.9 (511 ratings by Goodreads)
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Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges.
With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.
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Product details

  • Hardback | 128 pages
  • 113 x 179 x 15mm | 230g
  • London, United Kingdom
  • English
  • 75 colour illustrations
  • 050051724X
  • 9780500517246
  • 71,429

Review quote

Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random. `
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About John Hegarty

Sir John Hegarty is founding Creative Partner of Bartle Bogle Hegarty (BBH), one of the world’s most awarded advertising agencies. He has been honoured with the D&AD President’s Award, inducted into the New York Art Directors Club Hall of Fame and was the first recipient of the Lion of St Mark at the Cannes Lions International Festival of Creativity. His previous book is Hegarty on Advertising, also published by Thames & Hudson.
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Rating details

511 ratings
3.9 out of 5 stars
5 30% (153)
4 38% (195)
3 25% (128)
2 6% (29)
1 1% (6)
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