Health Promotion Strategies and Methods
This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs.
This is a practical introduction for health practitioners and students in public health, health sciences, medicine, nursing and epidemiology.
- thoroughly revised and updated to reflect current health practices and incorporating the latest references
- focuses on developing targeted strategies and techniques
- written by Australian authors who are leaders in the field
- useful tips, summaries and case studies throughout
- concise and accessible style.
- 59 x 88 x 7mm | 419g
- 16 Dec 2014
- McGraw-Hill Education / Australia
- 3rd edition
Other books in this series
07 Aug 2015
01 Nov 2015
13 Jul 2015
16 Dec 2014
31 May 2013
Table of contents
2. Health and human behaviour
3. Focus on the individual
4. Focus on groups
5. Focus on populations: social marketing
6. Focus on populations: The media
7. Focus on populations: community-based approaches
8. Focus on populations: environmental approaches
9. Factors influencing strategy selection
10. Putting it all together: planning and developing health promotion initiatives
11. Skills, tools and competencies for health promotion
About Garry Egger
Dr Ross Spark is the Director of the Tropical Public Health Unit Network for Queensland Health, based in Cairns, a position he has held since 1993. Ross has spent most of his career in northern Australia, primarily involved with tropical and Indigenous health issues. He was Senior Research Fellow in the School of Public Health at Curtin University in Perth from 1989-92 where he conducted health promotion research in the Kimberley region. Prior to that he spent five years as Director of Health Promotion Services with the Northern Territory Department of Health in Darwin. Ross has also consulted internationally in the Asia-Pacific region in the area of public health and health promotion for AusAID, the Secretariat of Pacific Communities and the World Health Organisation.