Health Promotion Strategies and Methods

Health Promotion Strategies and Methods

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Health Promotion Strategies and Methods Third Edition is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied.

This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs.

This is a practical introduction for health practitioners and students in public health, health sciences, medicine, nursing and epidemiology.

Key features:
- thoroughly revised and updated to reflect current health practices and incorporating the latest references
- focuses on developing targeted strategies and techniques
- written by Australian authors who are leaders in the field
- useful tips, summaries and case studies throughout
- concise and accessible style.
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Product details

  • Paperback
  • 59 x 88 x 7mm | 419g
  • Australia
  • English
  • 3rd edition
  • 1743071833
  • 9781743071830
  • 169,943

Table of contents

1. Towards better health

2. Health and human behaviour

3. Focus on the individual

4. Focus on groups

5. Focus on populations: social marketing

6. Focus on populations: The media

7. Focus on populations: community-based approaches

8. Focus on populations: environmental approaches

9. Factors influencing strategy selection

10. Putting it all together: planning and developing health promotion initiatives

11. Skills, tools and competencies for health promotion
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About Garry Egger

Garry Egger MPH PhD MAPs is the Director of the Centre for Health Promotion and Research in Sydney and an Adjunct Professor in Lifestyle Medicine at Southern Cross University in Lismore NSW. He has worked in clinical and public health since 1972, and has been a consultant to the World Health Organisation, Industry and several government organisations, as well as being involved in medical and allied health education.

Dr Ross Spark is the Director of the Tropical Public Health Unit Network for Queensland Health, based in Cairns, a position he has held since 1993. Ross has spent most of his career in northern Australia, primarily involved with tropical and Indigenous health issues. He was Senior Research Fellow in the School of Public Health at Curtin University in Perth from 1989-92 where he conducted health promotion research in the Kimberley region. Prior to that he spent five years as Director of Health Promotion Services with the Northern Territory Department of Health in Darwin. Ross has also consulted internationally in the Asia-Pacific region in the area of public health and health promotion for AusAID, the Secretariat of Pacific Communities and the World Health Organisation.
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