Handbook of Public Relations

Handbook of Public Relations

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Handbook of Public Relations is a practical handbook that covers a wide range of Public Relations techniques supported by excellent case studies.
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Product details

  • Paperback | 416 pages
  • 169 x 243 x 23mm | 650g
  • Goodwood, South Africa
  • Revised
  • 9th Revised edition
  • Illustrations, maps
  • 0195992903
  • 9780195992908

Table of contents

PART I: FUNDAMENTALS OF PUBLIC RELATIONS; 1. The scope and ethics of public relations; 2. The development of public relations; 3. The practice of public relations; 4. Public relations and research; 5. Public relations and marketing; 6. Public relations and advertising; 7. Public relations and selling; 8. Public relations and communications; 9. Effective listening; 10. Employee communication; 11. Planning a public relations programme; PART II: PUBLIC RELATIONS AND THE MEDIA; 12. The mass media: print media; 13. The mass media: electronic media; 14. Closed circuit television and video; 15. Digital communication; PART III: THE TECHNIQUES OF PUBLIC RELATIONS; 16. Effective communication: the spoken word; 17. Effective communication: the presentation of papers; 18. Business correspondence; 19. Direct-mail marketing; 20. Annual reports and special publications; 21. House journals ; 23. Promotional activities; 24. Sponsorships; 25. Exhibitions and trade fairs; 26. Conferences and seminars; 27. Plant openings and open days; 28. Corporate image and corporate identity; 29. Corporate social investment; 30. Public relations and crises; 31. Public relations and industrial relations; 32. Our multicultural market; PART IV: DOING IT RIGHT; A PRACTICAL GUIDE TO PROTOCOL, BUSINESS ETIQUETTE AND HANDLING SPECIAL EVENTS; PRISA LIBRARY LIST; GLOSSARY OF PUBLIC RELATIONS TERMS
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