Hacer Suceder

Hacer Suceder

3.66 (3 ratings by Goodreads)
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One of the biggest names in Brazilian publicity explains why some businesses are more profitable than others and how to benefit from every cent invested in marketing and publicity in this guide to executing successful campaigns and projects. Through simple language and basic principles, Julio Ribeiro discusses key factors in making success a reality, including new ways to design projects, the importance of understanding and adopting new technologies, and daring to alter markets for one's own advantage. He also details the current role of advertising in the global economy in this frank manual that teaches how to avoid making mistakes. "Uno de los mayores nombres de la publicidad brasilena explica por que algunas empresas son mas lucrativas que otras y como beneficiarse de cada centavo invertido en el mercadeo y la publicidad en esta guia para realizar campanas y proyectos exitosos. A traves de lenguaje sencillo y principios basicos, Julio Ribeiro discute factores claves para convertir el exito en realidad, incluyendo nuevas maneras de disenar proyectos, la importancia de comprender y adoptar nuevas tecnologias y el atreverse a modificar los mercados para sacarles provecho. Tambien detalla el papel actual de la propaganda en la economia global en este manual franco que ensena a evitar equivocarse."
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Product details

  • Paperback | 295 pages
  • 138 x 218 x 24mm | 399.16g
  • Barcelona, Spain
  • Spanish
  • Revised
  • Revised/Updated ed.
  • black & white illustrations
  • 8415115423
  • 9788415115427

Review Text

One of the biggest names in Brazilian publicity explains why some businesses are more profitable...
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About Julio Ribeiro

Julio Ribeiro is the president of the publicity and marketing firms CO-R Projetos de Inovacao, QG Propaganda, and Talent. He is the coauthor of "Entenda Propaganda," "Propaganda," and "Tudo o que voce queria saber sobre propaganda e ninguem teve paciencia para explicar."
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Rating details

3 ratings
3.66 out of 5 stars
5 67% (2)
4 0% (0)
3 0% (0)
2 0% (0)
1 33% (1)
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