How We Make Up Our Minds

How We Make Up Our Minds : Making More & Better Choices

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Gooroo Scientific Advisor and Global Futurist, Dr Colin Benjamin, OAM FAICD MAASW has worked with neuroscientists, organisational psychologists and other social scientists to produce a book titled How We Make Up Our Minds.

The innovative feature of the book is that unlike other mindware books, it is a practical guide on how we make up our minds for more and better decisions to live more of our lives and be more active.

How We Make Up Our Minds provides background studies into patterns of executive decision-making set out in the recent Gooroo application for a world-first patent on human thinking. This book is designed to help parents, career counsellors, jobseekers and employers to improve increased productivity, solutions and autonomy.

In the words of Jo Moss, an educator, community service leader, youth worker, and career coach, the Gooroo ColourGrid(R) is "a tool that is designed to help people, help business, help community issues such as unemployment, and empower the job seeker. It develops the participants' understanding of their journey; their mind journey, and their potential".

We now appreciate that our brain is like the United Nations, with billions of changes and choices being made every second of the day. There are trillions of points of view, billions of habits of mind, and thousands of frames of reference struggling to get our attention and support.

In October 2017, Gooroo lodged a patent application on the process of human thinking -- securing Gooroo's globally unique ability to map the decision-making patterns of individuals.

The application of this intellectual property is both significant for organisations that seek to better understand and engage their workforce, and customers to make more and better use of performance domains.

By enabling more and better decisions to live more of our lives and be more active, the strategic workforce planning and intelligent people analytics platform has been influenced by a common set of sixteen mindspaces that have been colour-coded to align with the Six Thinking Hats(c) and Six Action Shoes of Dr Edward de Bono.

The Gooroo ColourGrid(R) system links the Hofstede and Trompenaars cultural dimensions with data obtained from two sources: the Australian National Census, and from Roy Morgan Research, an Australian company that has regularly conducted detailed direct consumer marketing research over the past 70 years on social, political and economic trends.

Just as we have learned to apply 3 colours to traffic management, with red indicating danger and green providing safe movement, our mind calls on sixteen globally accessible colours to reduce complexity and construct clear pathways to progress.

The Gooroo patent records this set of sixteen colours as an Advanced Relational Meaning System (ARMS), as part of the Gooroo ColourGrid(R) Human Thinking Patent.

The patent sets out the fundamentals of the algorithm that tracks and traces people's ways of sorting through changes and choices in just a few minutes. This provides a sort of mental DNA that helps in the processes of change and choice of living systems.

In a couple of minutes, a small indicative sample is taken for Gooroo analytics to generate your current pattern of thinking. Like a blood test for diabetes, you can complete the survey many times to compare the results.

There are no right or wrong answers, biases or critical analyses, but a quick overall summary is immediately available.

Rapid change, increasing turbulence, and uncertainty in every industry necessitates foundation studies of the accessible links between brain, mind and consciousness.
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Product details

  • Hardback | 232 pages
  • 216 x 279 x 19mm | 1,016g
  • English
  • 0648333302
  • 9780648333302
  • 2,087,838

Review quote

David Greenhalgh
International Strategic Marketing Executive

I found this book by Dr Benjamin illuminating. It reminded me of the importance of knowing oneself,
knowing what one wants to do, and what one is capable of doing.

I worked with Colin Benjamin on a change management program at the Australian subsidiary of a
leading Japanese vehicle maker, to deliver alignment between Vision, Mission, and the cascading of
objectives, to achieve the President's goals.

This objective was achieved, and I believe this book represents the next step in the evolutionary process
of strategy development.

This material empowers individuals, communities, and/or corporations to harness the power of the
mind in a positive manner to achieve outcomes, whether this be the employment of an individual's
resources, or the achievement of worthy corporate goals.

This book takes us to a three-dimensional tool-shed that helps us understand ourselves, and others, in
the achievement of strategic outcomes, and to clearly see the gaps that exist in our thinking process.
Strategy is, quite simply put, an action plan with checks to achieve a specifi ed outcome. This book
shows the individual how they can decide to do this.

Amanda Gome
CEO, Notable Media and Founder of SmartCompany

Finding someone a job - and the right job - especially in the rapidly-changing world of work is one
of society's big issue and the focus of this new book from Dr Colin Benjamin OAM, FAICD, one of
Australia's leading futurists. Colin has helped many Australian corporates and entrepreneurs set a
new course for their business through rapidly changing environments. Now the former social scientist
has combined formidable research, knowledge and experience to create a simple system to help
job providers and seekers create and build sustainable employment. A remarkable contribution.

To learn more, contact Dr Colin Benjamin, Gooroo Scientifi c Advisor and Global Futurist in an email: To experience the Gooroo ColourGrid(TM) approach and get a brief summary of dominant
patterns of thinking, visit
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