HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

4.12 (162 ratings by Goodreads)
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Description

Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you're really inCreate products that perform the jobs people need to get doneGet a bird's-eye view of your brand's strengths and weaknessesTap a market that's larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketingshow more

Product details

  • Paperback | 206 pages
  • 138 x 208 x 20mm | 204.12g
  • Harvard Business Review Press
  • United States
  • English
  • 1422189880
  • 9781422189887
  • 27,330

About Harvard Business Review

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.show more

Rating details

162 ratings
4.12 out of 5 stars
5 36% (58)
4 46% (74)
3 14% (23)
2 4% (6)
1 1% (1)
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