Guide to Presentations

Guide to Presentations

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Can be used in any course in which students are assigned presentations on any topic or are taught how to make a presentation. For courses in which students deliver presentations, such as Strategy, Marketing, Entrepreneurship; MBA Management Communication, Oral Communication, or Presentations courses, undergraduate Business Communication, Oral Communication, or Presentations courses, Business Studies or Introduction to Business courses, or executive seminars or workshops on more

Product details

  • Paperback | 114 pages
  • 137.16 x 198.12 x 5.08mm | 181.44g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • Revised
  • 1st Revised edition
  • 0130351326
  • 9780130351326

Review quote

Listed by the Wall Street Journal as one of the five business "books you shouldn't miss." "Really a gem. - Former managing editor, Harvard Business Review "Short, compact, practical, and readable ...l liked it immensely." - Journal of Business Communicationshow more

Table of contents

I. PRESENTATION STRATEGY. 1. Analyzing Your Audience. Who Are They? What Do They Know and Expect? What Do They Feel? 2. Identifying Your Intent. Set Your Objective and Interaction Level. Choose the Appropriate Medium (Presentation, Meeting, Writing, etc.) 3. Making Your Message Memorable. Techniques for Emphasizing Key Ideas. Techniques for Persuasion. II. PRESENTATION IMPLEMENTATION. 4. Structuring Your Presentation. Research and Organize Your Content. Decide What to Say. 5. Designing Your Visual Aids. Select Your Equipment. Compose Your Message Titles. Choose Your Chart Design. Ensure Consistency. Strive for Simplicity and Readability. 6. Redefining Your Nonverbal Delivery. Analyze Your Nonverbal Skills. Enhance Your Nonverbal Delivery. Manage Your Nervous more

Rating details

17 ratings
3.29 out of 5 stars
5 18% (3)
4 24% (4)
3 35% (6)
2 18% (3)
1 6% (1)
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