Guide to Managerial Communication

Guide to Managerial Communication : United States Edition

3.52 (173 ratings by Goodreads)
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This book is written for you if you need to communicate in today's business or professional environment. *The thought of giving a presentation is making you nervous. How can you relax? *How can you write faster and more succinctly? *How can you use PowerPoint to create more effective slides? *How can you communicate effectively in different cultures? *How can you enhance your credibility and persuasiveness? *How can you write email that will be read? This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking. *SHORT: summarizing results and techniques *PROFESSIONAL: practical and useful *READABLE: clear, direct, easy to skim
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Product details

  • Paperback | 198 pages
  • 138 x 202 x 10mm | 160g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 6th edition
  • 0130462152
  • 9780130462152

Review quote

Listed as one of the five business "books you shouldn't miss." - Wall Street Journal"Short, professional, and readable ...indispensable for successful communication in today's business environment." - Journal of Business and Technical Communication
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Table of contents

1. Communication Strategy. Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy.2. Writing: Composing Efficiently Composing Under Normal Circumstances. Composing Under Special Circumstances.3. Writing: Macro Issues. Document Design for "High Skim Value." Structural Signposts for Connection. Effective Paragraphs or Sections.4. Writing: Micro Issues. Editing for Brevity. Editing for Style.5. Speaking: Verbal Structure. Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations.6. Speaking: Visual Aids. Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Practicing with Visual Aids.7. Speaking: Nonverbal Skills. Nonverbal Delivery Skills. Listening Skills.Appendices. Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.
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Rating details

173 ratings
3.52 out of 5 stars
5 22% (38)
4 30% (52)
3 30% (52)
2 14% (24)
1 4% (7)
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