Guide to Managerial Communication

Guide to Managerial Communication

3.52 (160 ratings by Goodreads)
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Description

For MBA, executive, and junior/senior-level courses in Management Communication or Business Communication. It could also be a supplementary text in Introduction to Business and other courses requiring students to give presentations.Written by an experienced professor, leader, and consultant in the field of management communication, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategies--arming students with the know-how, techniques, and skills to deal successfully with the managerial communication issues they will face as future business professionals.show more

Product details

  • Paperback | 208 pages
  • 139.7 x 198.12 x 12.7mm | 249.47g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • English
  • Revised
  • 5th Revised edition
  • 0130133817
  • 9780130133816

Table of contents

1. Communication Strategy. Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy. Strategy Checklist. Guide to the Guide. 2. Writing: Composing Efficiently Composing Under Normal Circumstances. Composing Under Special Circumstances. 3. Writing: Macro Issues. Document Design for "High Skim Value". Structural Signposts for Linkage. Effective Paragraphs or Sections. 4. Writing: Micro Issues. Editing for Brevity. Choosing a Style. Writing Checklists. 5. Speaking: Verbal Structure. Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations. 6. Speaking: Visual Aids. Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Using Visual Aids Effectively. 7. Speaking: Nonverbal Skills. Tell/Sell Nonverbal Delivery Skills. Consult/Join Nonverbal Skills. Speaking Checklists. Appendices. Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.show more

Rating details

160 ratings
3.52 out of 5 stars
5 22% (36)
4 29% (46)
3 31% (50)
2 14% (22)
1 4% (6)
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