Guerrilla Marketing

Guerrilla Marketing : Cutting-edge Strategies for the 21st Century

3.9 (3,750 ratings by Goodreads)
  • Electronic book text
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First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and being a manager in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.
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Product details

  • Electronic book text
  • Little, Brown Book Group
  • United Kingdom
  • 0748131892
  • 9780748131891

About Jay Conrad Levinson

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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Rating details

3,750 ratings
3.9 out of 5 stars
5 34% (1,264)
4 33% (1,249)
3 25% (940)
2 6% (223)
1 2% (74)
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