Guerilla Film Marketing

Guerilla Film Marketing : The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

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For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerilla Film Marketing presents filmmakers with the knowledge, skills and ability to build a growing audience of loyal and engaged fans. Unlike other books on film marketing, Guerilla Film Marketing walks readers through each step of the film branding, marketing and promotional process. The book and companion website provide readers with immediately implementable tools, templates, and checklists to get the job done on little or no more

Product details

  • Hardback | 320 pages
  • 191 x 235mm
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 1138916463
  • 9781138916463

Table of contents

Acknowledgements Preface Foreword Introduction Section One: Fundamental Marketing & Promotional Principles for Filmmakers Chapter One: Guerilla Branding, Marketing & Promotion Chapter Two: Creating an Irresistible Brand Identity Chapter Three: Building an Engaged Community of Fans & Friends Chapter Four: The Integrated Marketing Plan & Calendar Section Two: Marketing & Promotional Materials Chapter Five: Key Art & One Sheets Chapter Six: Behind-The-Scenes Photos, Videos, Interviews & Documentaries Chapter Seven: Teasers & Trailers Chapter Eight: Electronic Press Kits ("EPK"s) & Public Releases Chapter Nine: Additional Promotional Materials Section Three: Marketing & Promotional Channels Chapter Ten: IMDb Listings Chapter Eleven: Dedicated Film & Filmmaker Websites Chapter Twelve: Social Media & Video Marketing Platforms Chapter Thirteen: Digital, Print & Broadcast Media Coverage Chapter Fourteen: Database Marketing Section Three: Marketing & Promotional Activities Chapter Fifteen: Content Marketing Chapter Sixteen: High-Impact Low-Cost Advertising Chapter Seventeen: Test Screenings, Premiers, Film Festivals & Other Events Chapter Eighteen: Fundamentals of Self-Distribution Afterword Appendices Glossary Index About the Authorshow more