Guerrilla Marketing, 4th Edition

Guerrilla Marketing, 4th Edition

3.89 (6,024 ratings by Goodreads)
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3.89 (6,024 ratings by Goodreads)

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The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.
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Product details

  • Paperback | 384 pages
  • 152.65 x 228.6 x 24.13mm | 453.59g
  • Houghton Mifflin (Trade)
  • Boston, United States
  • English
  • 4th ed.
  • 0618785914
  • 9780618785919
  • 42,640

Rating details

6,024 ratings
3.89 out of 5 stars
5 35% (2,127)
4 32% (1,929)
3 23% (1,363)
2 7% (398)
1 3% (207)
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