Grow Your e-Business for Success

Grow Your e-Business for Success

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The focus of this text is on how to expand and improve e-business performance and results. Surveys indicate that many firms realise that their e-business efforts have had problems and shortcomings. The results have not matched their earlier projections. This book addresses expansion, covering what it is and how to implement it. The text is aimed at firms and individuals thinking about and/or involved in implementing and managing e-business. It includes over 200 lessons learned, example firms and detailed checklists and guidelines. The scope includes technology, competition, business process, organization, policies, infrastructure and other major aspects that involve e-business.
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Product details

  • Paperback | 300 pages
  • Academic Press Inc
  • San Diego, United States
  • 0124499813
  • 9780124499812

About Bennet P. Lientz

By Bennet P. Lientz and Kathryn P. Rea
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