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Grouped : How small groups of friends are the key to influence on the social web
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Description
From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.
This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
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Product details
- Paperback | 168 pages
- 134 x 204 x 10mm | 210g
- 19 Dec 2011
- Pearson Education (US)
- New Riders Publishing
- Berkeley, CA, United States
- English
- 0321804112
- 9780321804112
- 357,110
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About Paul Adams
For more information on Paul's work, visit his site ThinkOutsideIn.com
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