Groundswell
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Groundswell : Winning in a World Transformed by Social Technologies

3.75 (4,022 ratings by Goodreads)
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Description

Two top analysts from Forrester Research explain how to utilize the connection among customers--thanks to the Internet and its networking sites--to gain insight into the market, generate revenue, save money, promote one's products, and more. Book available.show more

Product details

  • CD-Audio
  • 134.62 x 152.4 x 33.02mm | 181.44g
  • Gildan Media Corporation
  • United States
  • English
  • Unabridged
  • Unabridged
  • 1596592125
  • 9781596592124
  • 1,218,279

About Charlene Li

Charlene Li is a vice president and principal analyst at Forrester. She is the driving force behind Forrester's Social Computing and Web 2.0 research. Josh Bernoff, is a vice president and principal analyst at Forrester Research, and one of America's most frequently quoted research analysts.show more

Rating details

4,022 ratings
3.75 out of 5 stars
5 27% (1,078)
4 35% (1,398)
3 28% (1,111)
2 8% (337)
1 2% (98)
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