Graphic Design and Production Technology

Graphic Design and Production Technology

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For courses in Graphic Design in departments of Computer Arts.This practical text fills the gap, created by the use of computers, between the traditional job and discipline boundaries and the understanding and cross-disciplinary skills required for designers and production personnel. It deals with not only graphic design and image generation, but also with what happens to the image when it leaves the computer screen. The text contains illustrations and photographs and time-tested, understandable step-by-step explanations of technical subjects and operations. It is well written and precise-it focuses information and delivers it where needed, unlike other texts which tend to overwhelm the reader with complex material. To meet the needs of the changing nature of jobs within the industry, Graphic Design and Production Technology provides valuable information on various production aspects in relation to design which will become increasingly more important as the industry moves towards digital and non-impact printing.
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Product details

  • Paperback | 296 pages
  • 204 x 250 x 22mm | 662.26g
  • Pearson
  • United States
  • English
  • 0130174459
  • 9780130174451

Table of contents

1. Introduction to Graphic Design and Production. 2. The Development of Graphic Communications. 3. Fundamentals of Typography. 4. The Design Process. 5. Elements of Creative Graphic Design. 6. Fundamentals of Computer Graphics and Electronic Page Composition. 7. Digitizing Data. 8. Line and Halftone Illustrations. 9. Stripping and Plate Making. 10. Printing Techniques and Postpress Fundamentals. 11. Designing for Production. 12. Web Page Design Fundamentals. 13. Fundamentals of Interactive Multimedia Design and Production. Final Thoughts. Appendix I. Professional Design Organizations and Associations. Appendix II. Relevant URL Listings. Appendix III. Suggested Readings. Glossary. Index.
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