The Graphic Arts Volume 5

The Graphic Arts Volume 5

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1913 edition. Excerpt: ...identification. START A CLIPPING BUREAU FOR ILLUSTRATIONS Since it is not practical to retain a mass of periodicals in which a great variety of illustrated work is buried, a method of clipping and filing must be followed. One publication may have a single illustration of an interior which is a good model for lighting, position of people or other details. Portrait examples, page makeup, especially effective uses of colored inks and fine examples of two-colorplate making, can be readily acquired in considerable quantity. As a small matter, but one which has much to do with the clean effect of a dummy, it will be found that illustrations trimmed so as to bleed slightly will be much better than if even the slightest showing is left of the original margin. If you want a dummy to lie as flat as possible and to avoid the discoloration of type specimens or illustrations, use as little paste as possible and on the corners only. rial, including catalogues and paper specimen books, is to be kept on hand, one or even two drawers of the vertical file will hold a large number of well-filled vertical folders. Throw away the oldloose-jointed office shears with its record of shaky and irregularcuttings and install a modem card cutter in any size up to an eighteen-inch blade. It won't cost much and the amount and quality of work it will do will more than compensate for the initial expense. Then a pint paste pot and an eighteeninch metal-edged ruler are needed to put the material in the folders on a good working basis. Much that has been said here about the use of folders and requirement of working material applies to the advertising manager as well as the printer, but it remains for the printer to extend his service by supplying specimen sheets more

Product details

  • Paperback | 114 pages
  • 189 x 246 x 6mm | 218g
  • United States
  • English
  • black & white illustrations
  • 1236751272
  • 9781236751270