Graph Design for Eye and Mind

Graph Design for Eye and Mind

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Graphs have become such a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively. Many graphs fail because they do not take into account the goals, needs and abilities of the viewers. This book addresses the problems that arise when we attempt to convey information with visual displays such as graphs by presenting eight psychological principles for constructing effective graphs. These principles are solidly roted in the scientific literature on how we perceive and comprehend graphs, and also in general facts about how our eyes and brains process visual information. The principles lead to hundreds of specific recommendations that serve as a concrete, step-by-step guide to constructing graphs that will be understood at a glance, help the reader decide whether a graph is an appropriate display for a specific type of data and message. These psychological principles can be used to construct not only effective graphs, but also effective maps, diagrams, and other types of visual more

Product details

  • Hardback | 320 pages
  • 180.3 x 254 x 22.9mm | 793.8g
  • Oxford University Press Inc
  • New York, United States
  • English
  • 179 line illustrations
  • 0195306627
  • 9780195306620

Review quote

"Graphic displays get better and better and become more and more important in the modern information age. Graph Design for Eye and Mind is the best place to learn the art and science of graphic design and comprehension. Stephen Kosslyns fine book is engaging, wise, and exceptionally useful. Read it and youll become an expert on graphic communication, and youll learn a lot about how the mind and brain perform one of our species most remarkable skills." --Reid Hastie, Professor of Behavioral Science, University of Chicago"Finally, a book that connects the art of graph design to the science of visual perception. Stephen Kosslyn, an authority on mental imagery and perception, manages to boil complex research findings down into clear and concrete advice on how to design graphs that illuminate rather than obfuscate." --Keith Holyoak, Distinguished Professor of Psychology, UCLAshow more

About Stephen M. Kosslyn

Stephen M. Kosslyn is Chair of the Department of Psychology, John Lindsley Professor of Psychology at Harvard University, and Associate Psychologist in the Department of Neurology at the Massachusetts General Hospital. His research focuses primarily on the nature of visual mental imagery, visual perception, and visual communication; he has published 5 previous books and over 275 papers on these topics. Kosslyn has received numerous awards, including the National Academy of Sciences Initiatives in Research Award, a Guggenheim Fellowship, and election to the American Academy of Arts and more

Table of contents

Preface; How to use this book; Visual table of contents; 1. Looking with the eye and mind; 2. Choosing a graph format; 3. Creating the framework, labels, and title; 4. Creating pie graphs, divided-bar graphs, and visual tables; 5. Creating bar-graph variants; 6. Creating line-graph variants and scatterplots; 7. Creating color, filling, and optional components; 8. How people lie with graphs; 9. Beyond the graph; Appendix 1: Elementary statistics for graphs; Appendix 2: Analyzing graphics programs; Appendix 3: Summary of principles and their major corollaries; Source of data and figures; Indexshow more

Rating details

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