Graduate Entrepreneurship

Graduate Entrepreneurship : How to Start Your Business After University

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Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge.

This is an essential resource for enterprising students or graduates from any discipline with an interest in starting a business of their own.
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Product details

  • Paperback | 188 pages
  • 148 x 210 x 13.46mm | 267.62g
  • Palgrave
  • Basingstoke, United Kingdom
  • English
  • 1st ed. 2017
  • 20 Illustrations, black and white; XX, 188 p. 20 illus.
  • 1137493178
  • 9781137493170
  • 1,106,357

Table of contents

Preface.- Introduction.- 1. 7 Myths of Entrepreneurship.- 2. What is Entrepreneurship?.- PART I: MINDSET 3. Self-Belief.- 4. Passion.- 5. Endurance.- 6. Creativity.- 7. Leadership.- PART II: SKILLSET 8. Strategy.- 9. Marketing.- 10. Sales.- 11. Branding.- 12. Finance.- PART III: PROCESS 13. Identifying Opportunities.- 14. Evaluating Opportunities.- 15. Exploiting Opportunities.- Closing Thoughts.- Notes.
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Review quote

'A brilliant book packed full of insight and actionable tips to ensure you start and stay on the path to success. If you're a student or graduate with a business idea, then this is the book for you. I wish this book had been available when I left university!' - James Curran, Host of the Graduate Job Podcast 'This book lays out both the psychological and practical elements of entrepreneurship in a way that's easy to understand. I would recommend this not just to entrepreneurs, but to anyone setting out to do something new!' - Ben Grech, Co-founder of 'An easy-to-read and practical guide for graduate entrepreneurs. This is a great starting point if you've always wanted to start your own business after university.' - Shahbaz Khokhar, Franchise Owner of Anytime Fitness
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About Michael Tefula

Michael Tefula is former Vice President of the University of Birmingham Entrepreneurs' Society, and an alumnus of NACUE - the largest student entrepreneurship organisation in the UK. He has previously worked in corporate finance and in the private equity and investment industry. His previous publications include How to Get a First: Insights and Advice From a First-Class Graduate and Student Procrastination: Seize the Day and Get More Work Done.
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