Googled : The End of the World as We Know It

3.65 (2,636 ratings by Goodreads)
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Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
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Product details

  • Paperback | 432 pages
  • 126 x 198 x 30mm | 299.37g
  • Virgin Books
  • London, United Kingdom
  • English
  • 0753522438
  • 9780753522431
  • 317,368

Review Text

"Ken Auletta, one of America's best business journalists, has turned his attention on the firm, with particular reference to the challenges it faces ... superbly reported"
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Review quote

"At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one." * Financial Times * "Ken Auletta, one of America's best business journalists, has turned his attention on the firm, with particular reference to the challenges it faces ... superbly reported" -- John Lanchester * Observer * "This insightful book reinforces the need for old media ... brilliant" * The Times * "Compelling" * The Economist * "The story he is telling, and its ramifications, is a narrative which is shaping the era in which we live, and at a frightening pace" * Telegraph *
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About Ken Auletta

Ken Auletta, one of the pre-eminent US-based business journalists of the past thirty years, has written the Annals of Communications column for The New Yorker since 1992. He is the author of ten books, including four US bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street: The Fall of the House of Lehman and World War 3.0: Microsoft and Its Enemies. He lives in Manhattan with his wife, the agent Amanda Urban.
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Rating details

2,636 ratings
3.65 out of 5 stars
5 22% (577)
4 35% (914)
3 33% (857)
2 9% (234)
1 2% (54)

Our customer reviews

This book started out as a good insight into how google was founded and the people behind it. From the brainy nerds to the venture capitalists and business coaches. Interesting tales and backgrounds to how some of googles biggest revenue earners were creat and modified however the book suddenly becomes a study in how media such as tv and newspapers are going to survive into the future and not so much about google and its future. This is more a book on media and media studies then a company. I found it good at the start but boring from middle to end as the emphasis is to much on traditional media and their income. Maybe a good book for someone doing media studies but if you want to know about google read the first few chapters then bin itshow more
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