Google Semantic Search

Google Semantic Search : Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amp

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Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google (TM)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead-in plain English. David Amerland demystifies Knowledge Graph (TM), TrustRank (TM), AuthorityRank (TM), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links-and what it means to you * Profit from Google Now (TM) and the fragmented, personalized future of search * Prepare for Knowledge Graph (TM) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking (TM)-and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data-and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization
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Product details

  • Paperback | 240 pages
  • 149.86 x 226.06 x 12.7mm | 226.8g
  • Pearson Education (US)
  • Que Corporation,U.S.
  • United States
  • English
  • 0789751348
  • 9780789751348
  • 251,128

About David Amerland

David Amerland's involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience. He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.
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Table of contents

Introduction 1 1 What Is Semantic Search? 5 The Shift to Semantic Search 6 How Search Works 8 How Semantic Search Works 11 No More Games 14 The Semantic Search Preparation Checklist 18 2 What Is the Knowledge Graph? 21 A Knowledge Engine Rather Than a Search Engine 22 How the Knowledge Graph Works 25 Making the Connections 28 Your Business and the Knowledge Graph 31 The Knowledge Graph Preparation Checklist 37 3 What Is New in SEO? 39 What Is the "New SEO"? 40 How SEO Is Changing Business Practices 43 Your Business in a Semantic Search World 46 How Semantic Search Is Creating New Economies 50 The New SEO Preparation Checklist 51 4 Trust and Author Rank 55 Trust in a Semantic Web 56 Creating an Identity in a Connected World 58 Trust and Authority 61 Ranking and Reputation Scores 64 The Author Rank Preparation Checklist 72 5 What Is TrustRank? 73 The Concept of Trust on the Web 74 Building a Web of Trust 78 Building Up Your TrustRank in the Semantic Web 82 Reputation on the Semantic Web 86 The TrustRank Preparation Checklist 89 6 How Content Became Marketing 91 The Currency of the Semantic Web 92 Content Marketing and Semantic Indexing 94 How to Think Like a Publisher 99 Getting Technical with Content 102 The Content Creation Preparation Checklist 104 7 Social Media Marketing and Semantic Search 105 The Social Signal and Its Power 106 Social Media Marketing and Search 109 How to Make Your Content Go Viral 114 Context and Relevance in the Semantic Web 117 The Social Media Marketing Preparation Checklist 123 8 There Is No Longer a "First" Page of Google 125 "Get Me on the First Page of Google" 126 The Fragmented World of Search 128 Capturing Online User Attention and Search 132 The New Rules of SEO 138 The First Page of Google Preparation Checklist 140 9 The Spread of Influence and Semantic Search 143 The Building Blocks of the Web 144 Trust and Influence 150 How to Identify Influencers 156 Owned, Paid, Earned, and Shared Media 158 Influence Marketing Preparation Checklist 160 10 Entity Extraction and the Semantic Web 163 Entities and Your Website 164 How a Semantic Entity Is Extracted 168 Semantic Search Is Personalized 172 Content, Intentions, and Search Queries 174 Search Query Intent Preparation Checklist 177 11 The Four Vs of Semantic Search 179 Volume 180 Velocity 183 Variety 186 Veracity 188 The Four Vs Preparation Checklist 191 12 How Search Became Invisible 195 The Disappearing Search 196 Trust Agents in Semantic Search 201 Continuity and Flow, Context and Relevance 205 Continuity 206 Flow 207 Context 208 Relevance 209 The Search of Tomorrow 209 The Final Semantic Search Checklist 211 Bibliography 213 Index 219
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Rating details

80 ratings
4.27 out of 5 stars
5 55% (44)
4 26% (21)
3 11% (9)
2 6% (5)
1 1% (1)
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