Good Business!
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Good Business! : La Deliciosa Historia de la Compania General del Desayuno

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Description

Grasping the importance of social values in today's business world is easier than ever with this fictional account of a young scholar who joins a newspaper staff and learns what it means to run a successful company. Newly hired Luis becomes curious about a local corporation, the General Breakfast Company, and begins to look into its operations. Little by little, he comes to realize that optimism, passion, generosity, and, above all, responsibility are what make a great business thrive--not only in financial gain, but also in the betterment of society. In addition to being entertaining, this narrative also provides useful information about how to become a prosperous and responsible business leader. "Captar la importancia de los valores sociales en el mundo de negocios de hoy en dia es mas facil que nunca con este relato ficticio sobre un joven becario recien llegado a la redaccion de un periodico y aprende que significa dirigir una empresa exitosa. Luis, recientemente contratado, tiene curiosidad sobre una corporacion local, la Compania General del Desayuno, y empieza a investigar sus operaciones. Poco a poco, se da cuenta de que el optimismo, la pasion, la generosidad y, sobre todo, la responsabilidad hacen que grandes empresas prosperen--no solamente en terminos de la ganancia financiera, sino en el mejoramiento de la sociedad. Ademas de entretener, esta narrativa tambien proporciona informacion util acerca de como ser un lider empresarial "prospero y responsable.""show more

Product details

  • Paperback | 165 pages
  • 134 x 218 x 14mm | 322.05g
  • Plataforma Editorial
  • Barcelona, Spain
  • Spanish
  • New edition
  • 8415115113
  • 9788415115113

About Oriol Renart

Oriol Renart is a social entrepreneur and an academic contributor to ESADE business school in Barcelona. He is the founder of AlterCompany, an innovative business that pursues social profit, and he has collaborated on projects for organizations including Ben & Jerry's, Nestle, Nike, Pepsico, and Unilever.show more